More and more, buyers are being introduced to properties online. Pictures and videos matter. Before any photos are taken make sure your home as been properly de-cluttered, inside and out, professionally cleaned, and consider staging tips that will make rooms appear larger. Make sure all photographs are taken by professionals.
2. An MLS Listing Isn't Enough
In addition to the MLS, your home needs to be marketed on social media and should be directly advertised to other real estate agents, here and abroad, who are more likely to bring a qualified buyer to your home. Foreign investors want Canadian Real Estate, as they view it as a safe investment. You need to reach every potential buyer.
3. The Price Isn't Right
A home is likely to attract the most interest within the first two weeks it is listed for sale. If the home is overpriced, buyers will move on. Be realistic when you set a sale price. Check out your competition (other homes for sale in your area) and see what the recent sales have been in the area. Remember, the longer a house sits on the market, the more likely that people will start asking whether something is wrong with it.
4. Buyers Can't Get in to Have a Look
You never know when a potential buyer will want to see it. It might be late in the evening or at other times that are not convenient for you. Is your agent using technology to get buyers "inside" your home 24 hours a day? Would you buy a car without test-driving it first? No! Buyers will always want to get in and look around before making an offer.
5. The Home Has a Stigma
Sometimes two homes look similar, but one backs on to a ravine and the other to hydro line. Make sure you agent asks for feedback from people who have seen your home but have decided not to put in an offer. If there is something outside the home that is bothering buyers, either figure out how to address it or adjust your price. If your neighbours know about prior problems with your home, be upfront and tell buyers in advance. They are going to ask the neighbours anyway, as part of their due diligence.
6. You have the Wrong Agent
When you interview agents, it should never be about choosing the one with the cheapest price. You have too much money riding on this choice. Ask any agent you interview about their marketing plans and social media presence. In addition, ask a simple question, "Why should I hire you?" If they can't demonstrate how they are different, move on.